1. Know your product. Be able to answer questions and give some details about what you’re offering.

2. Make a budget and stay with it. Decide this BEFORE you start bidding so you know your boundaries.

3. Get a feel for how to bid the right amount. Don’t start too high, but bid realistically.

4. Remember the purpose. Measure your profit margin against your spending or expenses. Know when to stop- if you spend more on advertising but have little or no sales at all.

5. Research the popular keywords. Decide which keyword phrases to opt and bid for. Stay specific to narrow your possibilities.

6. Write effective ads. It should catch the searchers’ eye. Use these approaches:

§ Discount offers

§ Testimonials

§ Celebrity/famous endorsers

§ Money-back guarantees

§ Free trials or sample offers

§ Freebies

§ Reverse psychology

§ Major benefits (“Lose weight”)

§ Direct instructions (“Click here”)

7. Keep your site professional and easy to get around. Make your content valid and up to date.

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