People trust people that they can rely on. You trust someone that keeps their promises, is on time when they say they will be somewhere; returns a call (or email) as promised; delivers the goods they sold you and so on. Be someone people can count on.

This consistency in reliability is called INTEGRITY – and while it can be practiced immediately, it can only be appreciated over time. Your followers will need to EXPERIENCE your reliability – not just be promised it.

People make most of their decisions based on prior experience, so give them a long history of good experiences and they will have a good reference point in you.

You also build this trust by delivering high quality goods and services. It’s easy to sell garbage – but you only get to make one sale with that scenario. If you sell high quality, you will make endless sales.

Remember that people who buy from you and like what they get are likely to buy again. Most people do not purchase just one item or book in an area of interest. They buy many.

If you are interested in magic tricks, you don’t buy one book or DVD about magic. You look for opportunities to buy more and you keep collecting them as long as you maintain that interest. This is true for almost every niche (even Internet Marketing). So once someone buys from you – they are more valuable than the prospects on your list that have not purchased – so treat them that way and surprise them with excellent service and high quality. It will make you rich.

Send to Facebook